Book Review: Flying Ahead of the Airplane

Book Review by Willem-Jan Zondag

It should be no surprise for readers of Aerlines Magazine that the global fi nancial crisis has hit the airline industry hard. Question
raises how airlines can survive and what they have to do to transform their company into a winning airline business.

With a good sense of timing, US airline industry guru Nawal Taneja published his book “Flying Ahead of the Airplane” late 2008. He claims that “Airlines willing to develop insight from foresight relating to the expected ‘step phase changes’ will eventually improve their margins. Read More