Ready for takeoff? Financing new high-tech ventures in the aviation industry. The case of the Mainport Innovation Fund

“In the rapidly evolving airline industry, emerging technologies could play an increasingly critical role in the delivery of real and perceived customer value” (Taneja, 2010). Taneja, the author of highly interesting books on the aviation business like “Airline survival kit” (2003), “Simpli-Flying” (2004) and “Flying ahead the airplane” (2008) pointed out that innovation is of major relevance for the aviation industry worldwide. Innovation means that new products, services, processes and business models will be introduced successfully to the market. In the field of aviation innovation can be related to the aircraft (e.g. new materials used, avionics and engine technologies) but not necessarily. Innovation is also the introduction of check-in kiosks at airports, new revenue models of the low-cost carriers, the use of social media by airlines and techniques for the decrease of perceived ground noise.

In this short article we discuss why it is not easy to bring an innovative product or service to the market related to the aviation business. But we describe also a venture capital fund initiated in The Netherlands that will support emerging technologies in this domain and speed up innovation: the Mainport Innovation Fund.

[article to be published in Issue 50]

KLM’s Social Media Surprise

KLM has become a heavy Twitter user. Now they’ve awarded passengers who announced their KLM flight with a little surprise, see also the short movie below. To what extend to you think airlines should use social media to enhance the customer’s experience?

An investigation of potential brand conflicts between Air France and KLM

By Farhan Abdi

Cranfield student Farhan Abdi has investigated whether brand conflicts exist between the merged carriers Air France and KLM. This article reflects Abdi’ research and presents the findings of the survey that was part of the research. Abdi also provide recommendations in order to reduce any brand conflicts identified.

KLM 75 jaar, een Gesprek met een Oud-Gediende

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