Book Review: The Passenger Has Gone Digital and Mobile by Nawal Taneja

the-passenger-has-gone-digital-and-mobile-200x300The internet revolution in mid 1990s has made the customer “king”. But actually this claim has not been realized as effectively as in the recent years as mobile technologies gathered pace along with social media applications. The aviation guru Nawal Taneja successfully explains this phenomenon in his book, which is the 7th of a series began in 2002. He emphasizes the changing relation between companies and their customers as new technologies enable them to rule the market.

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Book Review: Flying Ahead of the Airplane

Book Review by Willem-Jan Zondag

flying_ahead_airplaneIt should be no surprise for readers of Aerlines Magazine that the global fi nancial crisis has hit the airline industry hard. Question
raises how airlines can survive and what they have to do to transform their company into a winning airline business.

With a good sense of timing, US airline industry guru Nawal Taneja published his book “Flying Ahead of the Airplane” late 2008. He claims that “Airlines willing to develop insight from foresight relating to the expected ‘step phase changes’ will eventually improve their margins. Read More

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