Airline Marketing Strategy with Spokespersons

by Yen-Heng Chen, Joel Zhengyi Shon and Dun-Ji Chen

Using spokespersons has long been a strategy applied in marketing management. We have seen many success stories in various industries regarding the use of spokespersons, but how does it work in the airline industry? Do spokespersons have a significant effect on the decision-making process of passengers? In this article, we will explore some of the facts about spokespersons in the airline industry.

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