Analyzing the Strategies of LCCs and FSCs in Southeast Asia

By Yu-Hern Chang and Chien-Hang Cheng

air-asiaThis paper seeks to analyze the contemporary developing environment of the airline industry in the Southeast Asia. It also discusses and compares the differentiation of their strategies adopted in achieving customer satisfaction. Finally, the paper provides a conceptual framework for airline managers in considering their winning strategies for the next battle in running their airline business.

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