How Sustainable is Emirates’ Business Model?

By Prof. Dr. Andreas Knorr & Alexander Eisenkopf

This contribution takes a closer look behind one of the fastest growing airlines in the world: Emirates. Despite the success of Emirates so far, there is also a fair amount of skepticism with respect to the commercial viability and long-term sustainability of Emirates’ business model. In this article, the authors provide a SWOT analysis of Emirates’ business model that needs to be discussed in the broader context of Dubai’s overall growth and development strategy into which it is firmly embedded.

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