Airline Marketing Strategy with Spokespersons

by Yen-Heng Chen, Joel Zhengyi Shon and Dun-Ji Chen

Using spokespersons has long been a strategy applied in marketing management. We have seen many success stories in various industries regarding the use of spokespersons, but how does it work in the airline industry? Do spokespersons have a significant effect on the decision-making process of passengers? In this article, we will explore some of the facts about spokespersons in the airline industry.

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An investigation of potential brand conflicts between Air France and KLM

By Farhan Abdi

Cranfield student Farhan Abdi has investigated whether brand conflicts exist between the merged carriers Air France and KLM. This article reflects Abdi’ research and presents the findings of the survey that was part of the research. Abdi also provide recommendations in order to reduce any brand conflicts identified.

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