Beware of the Middleman – How to Deal with Travel Agents from an Airline and Customer Perspective

When the scientific fathers of the new institutional economics developed the theories around the Principal-Agent Problem (Akerlof 1970), they focused more on markets such as fruits, cars and insurances rather than on the travel industry, though which they certainly would have looked at today if they had to reinvent those theories.

Even in today’s environment, with tools like Internet booking engines, metasearch engines and other tools to book airline fares, the majority of sales is still driven by the travel agency community. This applies to the more traditional network carriers in particular. The relationship between travel agents, their customers and the airlines is thus an important subject, from both a management and a scientific perspective.

Download PDF

 

Advertisements

About Admin
Welcome to my Personal Blog! Just feel free to come back regularly and read some updates or subscribe to an RSS feed!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: