Airline Marketing Strategy with Spokespersons

by Yen-Heng Chen, Joel Zhengyi Shon and Dun-Ji Chen

Using spokespersons has long been a strategy applied in marketing management. We have seen many success stories in various industries regarding the use of spokespersons, but how does it work in the airline industry? Do spokespersons have a significant effect on the decision-making process of passengers? In this article, we will explore some of the facts about spokespersons in the airline industry.

Advertisements

About Admin
Welcome to my Personal Blog! Just feel free to come back regularly and read some updates or subscribe to an RSS feed!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: