Analyzing the Strategies of LCCs and FSCs in Southeast Asia

By Yu-Hern Chang and Chien-Hang Cheng

air-asiaThis paper seeks to analyze the contemporary developing environment of the airline industry in the Southeast Asia. It also discusses and compares the differentiation of their strategies adopted in achieving customer satisfaction. Finally, the paper provides a conceptual framework for airline managers in considering their winning strategies for the next battle in running their airline business.

Download PDF

About Admin
Welcome to my Personal Blog! Just feel free to come back regularly and read some updates or subscribe to an RSS feed!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: