Do Global Critical Events Impact Organizational Sustainability Attitudes of Organizations? The Case of the Airline Industry

By Bastiaan Zoeteman, Oscar van Reisen and Bram Kaashoek

Although globalization increases dynamism of the aviation market, the high level of interconnectivity may also have drawbacks. A major disruption can spread rapidly through the interconnected global system. Examples are terrorist attacks and SARS. This study has investigated the impact of these disruptions on the development ofsustainability attitudes of globally operating airlines. The analysis showed no negative effects on the airlines’ attitudes. Global market requirements and consumer expectations obviously prevailed over short term cost limitation.

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