The Low Cost Model and Strategies for Taiwanese Airlines

By Cherie Lu, Szu-Yin Liu, and Shue-Ting Shen

hello-kitty-earns-her-wings-taiwanese-airline-launches-2-more-hello-kitty-aircraftThe trend of low-cost carrier operations has travelled from the United States and Europe to Asia. The purpose of this research is to investigate various low-cost strategies that could be applied by Taiwanese airlines to increase their productivity and competitiveness in the market.

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