Deep Stall: The Turbulent Story of Boeing Commercial Airplanes by Philip K. Lawrence and David W. Thornton
November 1, 2006 Leave a comment
At present, EADS / Airbus receive loads of media coverage focusing on the A380 delivery delays. However, it’s not so long time ago that the other aircraft manufacturing giant from the US seemed the ‘bad guy’. This book analyses Boeing’s recent struggles; its negligence of the ‘strategic value’ concept, and its response to the emergence and rising market power of Airbus Industry.