Ashgate Book Review: Managing Strategic Airline Alliances by Birgit Kleymann and Hannu Seristö
April 4, 2006 Leave a comment
Review By Neil Gouw
In their book, Kleymann and Seristö analyze a rather new phenomenon: airline alliances. In eleven chapters, they discuss various aspects of managing strategic airline alliances, such as their characteristics, marketing options, success and failure factors, and even strategic options for independent airlines. Here is a short summary of the book.