Lila Design, looks into the sky

by Bram du Saar and Roger Cannegieter

When the new-entrant Belgian airline, VG Airlines, unveiled its corporate brand we (the authors) discovered that it was designed by a Dutch graphic designer. This fascinated us and we decided to find out more about the business of designing airline corporate brands. We contacted the designer of VG Airlines’ brand, Mr. Norbert Lambriex for an interview and visited him to discuss aircraft graphic designing and the history of his company. Even as it appears that all-white liveries are the new trend in today’s corporate identities for many airlines, Mr. Norbert Lambriex of Lila Design Aviation has other views.

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