Book Review Airline Marketing and Management – 7th Edition by Stephen Shaw

Airline-Marketing-Management-7th-ed-9781409401476-195x300This leading textbook on airline marketing offers a review of both the air transport market and the marketing environment, followed by an examination of airline business and marketing strategies. The second part of the book details the wide range of marketing activities, such as product design and management, pricing and revenue management, distribution channels, and selling, advertising and promotional issues.
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Book Review: The Passenger Has Gone Digital and Mobile by Nawal Taneja

the-passenger-has-gone-digital-and-mobile-200x300The internet revolution in mid 1990s has made the customer “king”. But actually this claim has not been realized as effectively as in the recent years as mobile technologies gathered pace along with social media applications. The aviation guru Nawal Taneja successfully explains this phenomenon in his book, which is the 7th of a series began in 2002. He emphasizes the changing relation between companies and their customers as new technologies enable them to rule the market.

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Networks in Aviation – Strategies and Structures

networks-in-aviationWith this book one can discover the main aspects of an airline’s network structure. It iswritten clearly, which allows also people without profound knowledge about network managementto understand the topics adequately. The book is, however, also interesting formanagers in the industry: the preface written by Dr.Christoph Franz (CEO of Lufthansa) welcomes readers. Since Lufthansa Group serves more than 270 destinations under variousbrand names such as Lufthansa, Swiss, Austrian, bmi, Brussels Airlines, and Germanwings, Dr.Franz’s foreword is symbolically important.

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Ethical Issues in Aviation

ethical_issuesThe book is dedicated to the first 7 students who have completed the Aviation Ethics course at Lewis University. This emphasizes the need to explicitly incorporate ethics in education and training. As such, the book is a novelty in its kind and provides a unique opportunity for aviation students, scientists and practitioners to get explicitly acquainted with ethics in aviation beyond the level of codes of conduct, normative behavior and anecdotic, operational dilemmas.

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Aerotropolis: The Way We’ll Live Next by John D. Kasarda and Greg Lindsay

John Kasarda’s work on airports and the aerotropolis is certainly not new. For over a decade, he (re-)publishes books and articles: mostly case studies based on his airport consultation work. His new book is written by journalist Greg Lindsay who followed the aerotropolis guru on its way to consulting jobs. Lindsay took the time to write down in a smooth way what is in Kasarda’s mind – and probably wherefore he couldn’t find time. Joint by the praising reviews in The Wall Street Journal and other journals and magazines, it paves the way to a wider audience than the insiders of airport area development.

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Stormy Skies – Airlines in Crises by Paul Clark

Without any doubt we can state that the latest financial crises has had a tremendous impact on the aviation industry, and certainly not in a good way. The main question is what airlines have learned from this and previous set-backs, and how they use this information to make their businesses more sustainable in times of economic meltdown.

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Book Review: Foundations of Airline Finance by Bijan Vasigh

From frequent flyer programs to fuel hedging, this new book on airline finance provides you with a foundation in finance and in the application of these methodologies to various topics in airline industry practice.

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