Issue 32

Overbooking: A Sacred Cow Ripe for Slaughter?

By Richard Klophaus & Stefan Pölt

This paper examines the economic rationale behind Ryanair’s no-overbooking policy by using a simple overbooking model that describes the number of surviving bookings as a binomial process. The resulting decision rule allows determining a booking limit on the number of reservations based on empirical data on yields, variable costs, costs per denied boarding and no-show probabilities.

A Questionnaire Survey on the Airlines Perception of the Alliance Brands Impact on their Brands

By Konstantinos Kalligiannis, Dr Kostas Iatrou and Dr Keith Mason

It is the purpose of this research to gather the opinion of airlines on the impact that the strategic alliance brands have had on their individual brands. To achieve this, a comprehensive survey was required of the alliance management and marketing departments of airlines that participate in the three global strategic alliances. The results from this survey give an indication whether the strategic airline alliances enhance, damage or do not have any impact on the individual airline brands.

Introducing a New and Exciting Global Airline Database: ’MIDT’

By Lomme Devriendt, Ben Derudder and Frank Witlox

The authors of this contribution introduce the Marketing Information Data Transfer’. The MIDT is an almost untapped data source which contains information on the airline connections of more than half a billion passengers for the year of 2001. A preliminary analysis of the data reveals and confirms interesting connection patterns.

What Strategy for European Airlines? The Role of Frequency Distributions on Airline Strategies

By Hans Huber

This contribution interprets European hub-and-spoke networks as complex networks in the sense of statistical physics and classifies their structural components into distinctive frequency distributions. From the identified distributions, implications will be drawn for strategic management in air traffic and policy implications with regard to hub-and-spoke airlines.

Airline Network Development in Europe and its Implications on Airport Planning: Interview with Dr. Guillaume Burghouwt

By Willem-Jan Zondag

Early 2005, Guillaume Burghouwt successfully defended his PhD-thesis at Utrecht University, the , on the implications of airline network developments in Europe on airport planning. Guillaume provided us with a human interest side on the completion of this thesis in a recent interview.

Airlines of the World: Netjets Europe

By Jurjan Knol

Flying in a private jet may still seem like a far-off dream to many readers, but it is actually becoming a reality for more and more people. The drivers behind this reality are mainly congestion that results in increased journey times, a lack of point-to-point flights and reduced in-flight service standards on short-haul sectors. This means fewer opportunities for business travellers to be productive during their journey.

The Graduate: Jasper Spruit MSc

Airports of the World: Living up to being the Crossroads of America Indianapolis International Airport

By Stephan Peters

Indianapolis International Airport is a medium sized airport, located in the Midwestern state of Indiana. Although it may not be the most exciting airport to visit, it keeps up its good reputation by its excellent functionality and its impeccable service record. More exciting to mention is the ongoing construction of its new passenger terminal building, set to be completed in 2008.

Ashgate Book Review: Managing Strategic Airline Alliances by Birgit Kleymann and Hannu Seristö

Review By Neil Gouw

In their book, Kleymann and Seristö analyze a rather new phenomenon: airline alliances. In eleven chapters, they discuss various aspects of managing strategic airline alliances, such as their characteristics, marketing options, success and failure factors, and even strategic options for independent airlines. Here is a short summary of the book.

Ashgate Book Review: Air Cargo in Mainland China & Hong Kong

Review by Willem-Jan Zondag

Although many of today’s popular consumer goods depend on air cargo for their physical distribution, surprisingly little books have been written about this market domain. The authors of the book “Air Cargo in Mainland and Hong Kong” have done efforts to overcome this lacuna, at least as far as the Chinese region is concerned.

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